2020 might be coming to an end, but our hunt for ethical brands has not stopped!
While buying things for yourself, it is important to think about the ethical and environmental implications of the purchase. And sometimes, just looking into the brand is not enough. We must also look at the parent company and its policies.
Amorepacific is one of those big global entities that are affiliated with some of the most famous global brands. Wondering if Amorepacific is cruelty-free and vegan in 2020 or not?
Let us find out!
Is Amorepacific Cruelty-Free?
No. Amorepacific is not cruelty-free. It claims not to test on animals unless the law requires it to. That being said, its subsidiaries and products are tested on animals under certain circumstances.
We know, that a company or brand is never cruelty-free if it settle for animal testing under certain conditions. So AmorePacific falls on the not cruelty-free list.
The beginning of Amorepacific is in the 1930s when Yoon Dok- Jeong started making hand pressed, pure oil from camellia nut trees. It was an action of sustainable sourcing that AmorePacific still is inspired by.
However, Amorepacific was officially founded in 1945 by Yoon Dok- Jeong’s son, Suh Sung- Whan. It was him who established the first ever research laboratory for cosmetics in Korea that was focused on innovation and R & D.
As Korea’s tea culture began to decline, Suh Sung- Whan took this opportunity to buy wastelands in Jeju Island and revive the tea culture, and brought back Korean green tea into popularity. Later in 2002, he launched the flagship cosmetics brand Amorepacific.
The brand is now well-known as one of the top Asian beauty brands.
Is Amorepacific Owned by a Parent Company?
Yes! Amorepacific is a flagship brand of Amorepacific Corporation, which is its parent company.
Amorepacific Corporation is situated in Seoul, Korea. It has over 30 beauty brands under its wings. Its subsidiaries include Etude House, Laneige and more. As a beauty focused company, it is widely recognized for being on the forefront of innovation.
Testing Policy: Does Amorepacific Test on Animals?
Yes, Amorepacific tests its products on animals, even if it states in its testing policy otherwise. Because they do allow third parties to conduct animal testing if it is required by law.
The brand states that it is against their values to conduct animal testing, and they have not tested on animals since 2008. Starting from 2013 they extended the policy to include their suppliers.
However, they do state that under certain circumstances if the law requires, they allow their products to be tested on animals.
Does AmorePacific Sell in China?
Yes! Amorepacific sells in China. Its parent company, Amorepacific Corporation also markets its several subsidiaries in China.
However, in 2020, the business in the Chinese market has seen a decline. Which is why Amorepacific Corporation has decided to reduce the number of its offline stores in China.
Is Amorepacific Certified by PETA?
Nope! Amorepacific is not certified by PETA or Leaping Bunny. That means, it has no certification from these organizations for being cruelty-free.
Which explains, because it is not cruelty-free. It sells in China where animal testing is required by law. Even though the brand claims to only use ingredients that are on China’s whitelist, it is not enough. Because that does not negate post-market testing.
Is Amorepacific Vegan?
No. Amorepacific, as a brand is not vegan. But it does offer a range of skincare products that they claim are vegan.
Recently, they also have started a lifestyle brand that is said to be vegan, and it is called the Enough project. This range also specifically offers gender-less products suitable for all genders.
Is Amorepacific Gluten-Free?
No information has been found on Amorepacific’s website regarding this. However, it may not be completely free of gluten as a brand but some of its products do not contain gluten.
If you plan on making a purchase even though the brand is not cruelty-free, check the ingredients list. Some of the products are free of gluten, like their Moisture Bound Rejuvenating Crème.
Is Amorepacific Paraben-Free?
No, as a brand, Amorepacific is not paraben-free. But they do have some products that are free of parabens if you are interested.
Be sure to check the ingredients list to figure out if the product you are buying is free of parabens or not!
Is Amorepacific Hypoallergenic?
Even though all its products are safe for every skin type, but not all its products are hypoallargenic. Some of the products are hypoallergenic though.
This being said, it is important to read the description of each product if you make a purchase from the brand!
Alternative Brands to AmorePacific
Since Amorepacific is not cruelty-free and vegan, you might want to look into better options.
And of course, I am here to save the day! Here are two amazing alternatives to Amorepacific!
- Klairs: Klairs is one of the most raved about Korean brands. It offers a vast number of products for numerous skin concerns. Besides being cruelty-free, all its products are vegan except only two!
- Neogen: Another great cruelty-free brand that also offers some amazing vegan products. You will surely find alternative products to amore pacific if you look into Neogen! It does have a solution for all.
Time for our final fact check!
- Amorepacific is not cruelty-free.
- Do not test on animals unless it is required by law to do so.
- A Flagship brand of its parent company- Amorepacific Corporation.
- sells in China. Though they only claim to sell products in China that are whitelisted, there is still the concern of post-market testing.
- They are not 100 percent vegan, but does offers some vegan options.
- Not all its products are paraben-free, gluten-free and hypoallergenic.
We are at the end of this article! I tried my best to explain all the details regarding Amorepacific. So now you know why this brand is not cruelty-free.
I keep saying this and I will continue to do so- it is not impossible to make ethical choices in beauty. If you are confused, I am here to help!
I am Farhin Raisa, looking forward to creating a community that supports ethical, cruelty-free, and vegan beauty. As I review and find brands that make this community a better one, I hope to aid your process of picking the best products for yourself!