Is Briogeo Cruelty-Free and Vegan in 2022?

The experience of having healthy, luscious hair is wanted by all.

Great hair instantly lifts up our mood, no doubt! And a bad hair day has the power to become a bad mood day. Solely for the state of our hair.

Which is, why hair care is so important! Of all the hair care brands, Briogeo is quite popular and loved. Wondering if Briogeo is cruelty-free and vegan in 2020 or not?

Keep reading to find the answer and learn more about the brand!

Is Briogeo Cruelty-Free?

Yes! Briogeo is cruelty-free. It does not test on animals, neither does its suppliers. Additionally, it does not sell its products in countries that require animal testing.

To elaborate, this brand is against testing its products on animals and does not allow it under any circumstances. That includes prohibiting its suppliers and other third parties from doing so too.


About Briogeo

Briogeo was founded in 2013.The founder, Nancy Twine, founded the brand after having worked for 7 years on Wall Street. As a clean hair care line, the brand soon reached the peak of popularity and was greatly acclaimed.

Briogeo’s launch at Sephora also marked the launch of a line by the youngest African American at Sephora. Since its birth, it has proved to be profitable every year. Which of course is quite commendable considering how it was a startup.

To this day, Briogeo brings around 10 million US dollars every year as revenue. Which is understandable considering how effective their products are.

Unlike other popular mainstream brands, Briogeo serves the different texture needs of every individual. This is why it very soon proved to be an effective haircare brand.

Briogeo is quite a high price point, but compared to other high-end hair care brands, it surely offers competitive prices!

Is Briogeo Owned by a Parent Company?

No, Briogeo is not owned by any parent company. It is owned by its founder and CEO, Nancy Twine. It is a private equity-backed.

Information on its shareholders was not available online. But it is not a subsidiary of any other company.

Testing Policy: Does Briogeo Test on Animals?

Briogeo does not have its testing policy available online. But it states in its FAQ section that the brand does not test on animals under any circumstances.

And as I mentioned before, they make sure that their suppliers do not test the ingredients on animals too. All other third parties involved are also against animal testing.

Does Briogeo Sell in China?

No! Briogeo does not sell in mainland China. Additionally, it does not sell in any country that requires products to be tested on animals by law.

So that ensures that their products are not imported by China.

Is Briogeo Certified by PETA?

No, Briogeo is not yet certified by PETA. However, it is one of the brands certified by Leaping Bunny!

That is true. You will find Briogeo listed as one of the Leaping Bunny Approved Brands. That means that you can be completely sure that the brand is cruelty-free!


Is Briogeo Vegan?

Not entirely. Briogeo as a brand is not 100% vegan as some of their ingredients are derived from animals. But the brand states that only one of their products is non-vegan. The rest are vegan, they assure.

By this you can understand that if you are a vegan, you will only need to avoid this one product that is not vegan-friendly. You can go ahead and enjoy the rest if you want!

Is Briogeo Gluten-Free?

Yes! All of Briogeo’s products are gluten-free! They do not have any product that contains gluten or gluten based ingredients!

If you refer to the picture attached in the previous section, you will see their statement. You can nevertheless go check their FAQ section to read on it!

Is Briogeo Paraben-Free?

Yes, for sure! Briogeo is 100% paraben-free. Additionally the brand is also free of harsh sulfates, silicones, and phthalates. They do not incorporate any artificial dye or DEA as well!

This means that Briogeo’s products do not contain these 6 ingredients that are quite harmful. So besides having a paraben-free product, you also get products free of harsh chemicals!

Is Briogeo Hypoallergenic?

Not as a brand, no. Not all of their products are hypoallergenic. They do incorporate a portion of hypoallergenic ingredients, but that does not make a product wholly hypoallergenic.

As I said, you can look and choose products from the brand that are specifically hypoallergenic. One example could be their Be Gentle, Be Kind Aloe + Oat Milk Ultra Soothing Fragrance-free Hypoallergenic Shampoo.

Alternative Brands to Briogeo

Briogeo might sound nice, but do you want to expand your cruelty-free haircare collection?
I think that these alternatives to Briogeo might interest you!

01# The Body Shop: The Body Shop is a cruelty free vegan brand that will help you find some of the best haircare products! Besides they also offer a wide range of skincare and makeup.
02# Lush: Products by Lush are also cruelty-free and vegan! So you can enjoy a huge selection of hair and skincare without any doubts.

Fact Check

As we always do, before ending the discussion let us check all the facts we learned!

  • Briogeo is 100% cruelty-free. It does not let its products or ingredients to be tested on animals under any circumstances.
  • Briogeo does not sell its products in China or other countries where animal testing is required by law.
  • All of its products are vegan except one.
  • It is not certified by PETA but is certified by Leaping Bunny.
  • It is free of harsh sulfates, silicones, parabens, phthalates, artificial dyes, and DEA.
  • Briogeo is 100% gluten-free.
  • Not all of its products are hypoallergenic.


Now you know enough about the brand to decide whether you want to use it or not. In terms of beauty products, we all can make ethical decisions to bring about change. And it can definitely start with a hair mask.

Hope this was of help to you!

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