Is Maybelline Cruelty-Free and Vegan in 2022?

I know, I know. Your eyes must have caught the headline of this article.

I also know why. Maybelline is a tremendously influential global brand. It is so widely available that the number of people who have not used a single Maybelline product is tiny. And with its newest gloss launch, it seems to have taken the market by storm again.

Undoubtedly, Maybelline has some products that can really give some high-end brands a run for their money. But is Maybelline cruelty-free and vegan in 2020? That is the question.

So keep reading to find the answer!

Is Maybelline Cruelty-Free?

No. Maybelline is not cruelty-free. This has been deduced from the fact that the brand allows animal testing when a regulatory body requires it to.

A brand can never, never be considered cruelty-free if there are certain circumstances where it allows animal testing. And since Maybelline falls into this category, it is not cruelty-free.

About Maybelline

Thomas Lyle Williams created Maybelline in 1915 in Chicago. It all started with Williams watching his sister put on eyeliner by mixing Vaseline with coal dust. Inspired to create something similar, Williams got to work. The brand is actually named after her.

With time, as the brand expanded its product lines, it also experienced change of ownership. That meant that the brand itself had to move a lot, from Chicago to Memphis to Arkansas, where it is still located.

After hiring Lynda Carter as the beauty fashion coordinator of the company, the brand flourished and saw a boost. The tagline, “Maybe she’s born with it, maybe it’s Maybelline” still rings true to the values of the brand.

It currently is a great drugstore brand that is sold in 120 countries.

Is Maybelline Owned by a Parent Company?

Yes. Maybelline is owned by a parent company, L’Oreal USA Inc. L’Oreal USA Inc. acquired Maybelline in 1995 for a cash deal of 508 US dollars.

L’Oreal USA Inc. is a part of the French parent organization L’Oreal S A. They are specializes in beauty and personal care. L’Oreal owns some of the top global beauty brands, including NYX, Cerave, Garnier , etc.

Testing Policy: Does Maybelline Test on Animals?

Yes. Maybelline tests on animals if the safety or law regulations requires it to. It does not have an animal testing policy available on its website. But its FAQ section says that it does not test its finished products or ingredients on animals anywhere in the world.

Allowing animal testing under certain circumstances does not spare Maybelline or L’Oreal the accountability. As there are cruelty-free brands that avoid testing on animals in all circumstances.

Does Maybelline Sell in China?

Yes! Maybelline is sold in China. In fact, L’Oreal brands are quite a big hit in the country. However, this year L’Oreal has stated that Maybelline would be available more offline and the departmental stores will close down.



As you can see, the brand is planning to open more flagship sores in China. Which not only ensures that it already sells in China, but that it is strategizing to expand.

Is Maybelline Certified by PETA?

No! Since the brand is not cruelty-free, it is not certified by PETA or similar organizations. Additionally, PETA has actually listed Maybelline on its website as a brand that tests on animals.



There is no surprise here as Maybelline clearly is not cruelty-free. So there is no question of it being approved by PETA to begin with.

Is Maybelline Vegan?

No. Maybelline is not 100 percent vegan. That means that some of its products contain ingredients derived from animals or animal by-products.

That means if you do choose to purchase from the brand, carefully check the list of ingredients!

Is Maybelline Gluten-Free?

No, at least not entirely. But you surely will find some of its products to be free of gluten, if not all.

So be careful while making a purchase. One of its popular gluten-free products is the Fit Me Matte + Poreless Pressed Face Powder Makeup

Is Maybelline Paraben-Free?

Not all products by Maybelline are free of parabens. That suggests that you will find a few products by the brand that are paraben-free.

So either be sure to check the label or reach out to the brand to be safe!

Is Maybelline Hypoallergenic?

Well, the brand does not ensure all its products to be hypoallergenic. But many of its products are hypoallergenic, including its cult favorite Great Lash Mascara.

Link- Click Here!

Alternative Brands to Maybelline

Well, Maybelline not being cruelty-free must have been a blow to your heart. Been there.

So here are some better alternatives that you can choose from!

  • Cover FX: Sure, this is a much pricier option as it is a high-end brand. But it a cruelty-free and vegan brand! And more importantly, you will easily be able to find some amazing replacements for your favorite Maybelline products.
  • e. l. f. Cosmetics: I recommend e. l. f. cosmetics a lot, for all the good reasons! It is a cruelty-free and vegan drugstore brand with a wide range of products. A terrific alternative to Maybelline!

Fact Check

I will now make a list of all the facts about Maybelline that I have shared in this article. This makes it easier for my readers to remember them!

  • Maybelline is not cruelty-free.
  • Tests on animals only when safety regulations or law requires it to.
  • Owned by a parent company, L’Oreal USA Inc.
  • It sells in China.
  • Not 100% vegan.
  • Some of its products are free of gluten and parabens.
  • Offers some hypoallergenic products.


Maybelline really is a huge brand. It is popular amongst a wide range of ages. But considering that it is not cruelty-free, it is better to avoid the brand.

The beauty industry is much more inclusive and innovative now. It is not that hard to invest in ethical brands, we just have to do a little research!

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