Anyone who has used makeup products, or any personal care and beauty stuff in general, knows about Revlon.
It is a big name in the beauty industry. This is not a surprise, consider its wide array of products. Revlon has a solution for everything- from hair to your nails, you will find a product for it all! Most people absolutely seem to adore Revlon’s hair dye.
But the consumer base of Revlon’s beauty products is ground shattering as well. At least one Revlon product is bound to be present in most people’s vanity.
That made me wonder- is Revlon cruelty-free and vegan in 2021? We must find out!
Is Revlon Cruelty-Free?
No! Revlon is not cruelty-free. I say this as Revlon consciously allows third parties to test its products on animals when required. Which makes it a brand that is not cruelty-free, as simple as that!
Even if a brand does not test on animals, does not make it cruelty-free. Because it is willingly profiting off markets where its products are being tested on animals.
Revlon was founded in 1932 in New York, United States. The timing was strange, being in the middle of the historic Great Depression. Two Jewish American brothers, Joseph and Charles Revson, collaborated with Charles Lachman to form the brand.
Charles Lachman was a chemist and gave the Revlon the “L” in its name. The brand started off with only one item, which was the nail enamel of a new formula. Instead of using dyes, Revlon used pigments to create multiple shades of that nail enamel.
And that is what it took for the brand to successfully take off. With time, its popularity increased globally. Since its inception, it has expanded its product line to accommodate hair and face products.
Currently, it is widely renowned and its most popular products are its makeup and hairstyling items.
Is Revlon Owned by a Parent Company?
Yes. Revlon’s parent company is called MacAndrews & Forbes. In 1985, MacAndrews & Forbes acquired Revlon through its subsidiary Pantry Pride.
Pantry Pride, however, was later renamed to Revlon Group Inc. MacAndrews & Forbes owns 84.7 percent of Revlon’s shares. Revlon itself owns multiple beauty brands.
Testing Policy: Does Revlon Test on Animals?
Yes. Revlon tests on animals in the sense that it allows safety regulatory bodies to conduct such tests. This is done in cases where the law of the local market requires animal testing.
As I keep saying, a company not conducting animal testing themselves does not take away their accountability. Consciously allowing their products to be tested on animals means that they do test on animals.
Does Revlon Sell in China?
Yes. Revlon does sell in China. It entered the Chinese market back in 1966 and since been widely popular in the country.
This helps us understand further as to why Revlon is not cruelty-free. Chinese law requires imported products to be tested on animals. It could be either post-market or pre-market. Revlon willingly profits off a system like that.
Is Revlon Certified by PETA?
No. Revlon is not certified by PETA or Leaping Bunny. In fact, it is not approved by any other similar organizations as a cruelty-free brand.
And why would it be? It is not cruelty-free and any manner! So no doubt that it is not approved as a cruelty-free brand!
Is Revlon Vegan?
No. Revlon is not a brand that is 100 percent vegan. Many of its products contain beeswax, carmine, lanolin, etc.
It is believed that some of its products are vegan, but it is not clear as to which ones. However, Revlon Total Color is a line of vegan hair dye and is available in 16 colors.
Is Revlon Gluten-Free?
No. Revlon is not entirely gluten-free. Most of its products contain gluten.
It does have some gluten-free products if you are interested. They are:
- Revlon Super Lustrous Matte Lipstick (Rise Up Rose)
- Revlon PhotoReady Candid Setting Powder (Light)
- Revlon ColorStay Crème Eye Shadow (Cherry Blossom)
- Revlon ColorStay Brow Pencil (Soft Black)
- Revlon ColorStay Pressed Powder (810 Fair)
Is Revlon Paraben-Free?
No. Revlon is not a paraben-free brand.
However, the brand extensively explains that the parabens used in its products are all safe for use. If you are concerned, you can reach out to the brand!
Is Revlon Hypoallergenic?
No. Revlon is not a completely hypoallergenic brand.
That being said, I do not mean that none of its products is hypoallergenic. Some of the products by Revlon are hypoallergenic. So while purchasing, do your research!
Alternative Brands to Revlon
It is for sure that you need some alternative brands to Revlon. As it is not cruelty-free, it is essential that you replace it with better brands!
So here are some suggestions!
- NYX Professional Makeup: NYX Professional Makeup is definitely a top choice. To be completely honest, most of its products can give Revlon a run for its money. You can easily replace your Revlon Makeup with this brand!
- Manic Panic: Be it bold or subtle- Manic Panic can be your go-to brand for hair dyes! It is a cruelty-free and vegan brand that offers hair colors of amazing quality. Be ready to say bye to Revlon hair dyes for good!
So let us gather all the details and facts we have collected on Revlon! It could be a quick guide for anytime you want to come back and take a look.
- Revlon is not cruelty-free.
- It allows third parties to test its products on animals.
- MacAndrews & Forbes owns Revlon.
- It is widely available in China.
- Revlon is not a 100 percent vegan brand.
- Many of its products are not gluten-free and hypoallergenic.
- The brand is not paraben-free.
I really hope that this article helps you avoid Revlon products! As big of a brand it is, it is inexcusable to not be cruelty-free in 2021. So kick it off your routine and welcome better, ethical brands instead!
As I always say, finding cruelty-free brands is difficult, but not impossible! Especially when I am here to help!
I am Farhin Raisa, looking forward to creating a community that supports ethical, cruelty-free, and vegan beauty. As I review and find brands that make this community a better one, I hope to aid your process of picking the best products for yourself!