Is Rimmel Cruelty-Free and Vegan in 2022?

Do you find yourself reaching for your compact quite frequently when you are out?

I Cannot blame you, I reach for my compact like my life depends on it. Granted, I have oily skin, regardless of that, I know some people really depend on compact powders.

And we cannot talk about compact powders without mentioning Rimmel. Most people swear by this powder. And Rimmel is a brand that is known not just for the face powder, but for more of its products.

You may constantly recommend Rimmel to your friends for its quality and affordability. But before you do that, have you wondered if Rimmel is cruelty-free and vegan in 2021 or not? You should find out!

Is Rimmel Cruelty-Free?

No. Rimmel is not a cruelty-free brand. They will allow animal testing if it is required by law or safety regulations. Which is a red signal that the brand is not cruelty-free.

Whenever a brand is allowing their products to be tested by animals, regardless of the circumstances, they are committing animal cruelty. Law is just an excuse at this point since there are many cruelty-free brands that manage to stay so.

About Rimmel

The story of Rimmel began back in 1820 when a famous French perfumer was invited to London to manage one of its perfumeries. For the next 14 years, Hyacinthe Mars Rimmel and Eugene, his son, saw amazing success.

And that was enough for the duo to create their own perfumery, thus The House of Rimmel was founded. With business flourishing, Eugene decided to put his brilliance to use in other areas. Soon, from being a perfumer, he was a genius in the field of cosmetics.

And it was his marketing expertise that laid the foundations of Rimmel as a reputed brand. At present, Rimmel is quite well-recognized globally. It is mostly loved for its cosmetic products. And of course, the prices are comparatively reasonable too!

Is Rimmel Owned by a Parent Company?

Yes! Rimmel is owned by a parent company, which is called Coty Inc. It is the largest fragrance company in the world, and one of the biggest beauty companies. Coty acquired Rimmel as a part of its acquisition of Unilever’s European brands in 1996.

Coty Inc. also owns OPI, CoverGirl, etc. It owns around 77 brands. It was founded in Paris, France, but currently has its headquarters in New York, United States.

Testing Policy: Does Rimmel Test on Animals?

Yes. Rimmel tests on animals. Its testing policy says that it does not conduct animal testing, nor does it allow third parties to do so unless required by law. This means that it does test on animals under certain circumstances.


It is pretty clear. Under whatever circumstances, if you allow your brand to do animal testing, it counts. It counts as cruelty against animals and so your brand is not cruelty-free.

Does Rimmel Sell in China?

Yes. Rimmel is sold in Mainland China. That means, Rimmel profits off the Chinese market whilst knowing that their products are being tested on animals.

It is common knowledge that to be sold in China, an imported product must be tested on animals. It could be either pre-market or post-market. If knowing this, a still sells in China, its stance on cruelty against animals is pretty clear.

Is Rimmel Certified by PETA?

No. Rimmel is not certified by PETA. Nor is it certified by Leaping Bunny or other organizations of the same cause.

This is quite self-explanatory. Rimmel is in no way cruelty-free, so why should it be certified by PETA? Unless it goes completely cruelty-free, no organization as such would approve of it.

Is Rimmel Vegan?

No. Rimmel is not 100 percent vegan. That means some of their products have ingredients that are derived from animals. Or have animal by-products.

That being said, it is also not quite guaranteed which products can be considered to be vegan by the brand. So if you are a vegan, avoid the brand completely.

Is Rimmel Gluten-Free?

Not completely. Many of the brand’s products are not free of gluten. So that makes Rimmel, not a brand that can be considered gluten-free completely.

However, let me help you with some of Rimmel’s products that have been tested gluten-free:

  1. Rimmel Maxi Blush
  2. Rimmel Wonder Swipe 2-in-1 Liner To Shadow
  3. Rimmel Magnif’eyes Eyeshadow Palette
  4. Rimmel Stay Glossy Lipgloss
  5. Rimmel Match Perfection Liquid Foundation SPF 20

Is Rimmel Paraben-Free?

No. Rimmel is not paraben-free. Most of its products have parabens, which is why we cannot consider the brand to be paraben-free.

That being said, there are a few products from the brand that are paraben-free. So make sure to check the list of ingredients!

Is Rimmel Hypoallergenic?

No. Rimmel is not a hypoallergenic brand. Most of its products are not hypoallergenic, so we cannot consider the brand hypoallergenic.

Alternative Brands to Rimmel

Well, remain has been a dud in terms of its cruelty-free status, but do not worry!

I have got plenty of cruelty-free and vegan makeup brands to suggest. Want to hear about them? Of course, I will tell you! Here you go!

  • e. l. f. Cosmetics: I rave about this brand so much for good reasons! This is one brand that will give completely cruelty-free and vegan products. All your makeup and skincare dreams will come true!
  • Cover FX: This is another cruelty-free choice. If you want to replace your Rimmel products with those from a high-end brand, pick this one! Cover FX offers some amazing quality products that I personally vouch for.

Fact Check

Time for our final fact check!

  • Rimmel is not cruelty-free.
  • It tests on animals if the law requires it.
  • The brand also sells in China.
  • Rimmel is owned by Coty Inc.
  • It is not a 100 percent vegan brand.
  • Rimmel offers a few gluten-free and paraben-free products.
  • Most of Rimmel’s products are not hypoallergenic.


If you are sad because you have to give up Rimmel products, may I just say- been there, done that. But as a part of our cause, we must strive to be better by making better choices. Let it start with ethical beauty!

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